Deana Simonetto

Assistant Professor

Office: ART 310
Phone: 250.807.8688

Graduate student supervisor

Research Summary

Gender, Health and Sport, Qualitative Methods, Self and Identity, Symbolic Interaction, Deviance and Social Problems, Social Media.

Courses & Teaching

Sociology of gender, sociology of sport, introduction to sociology, qualitative methods.


I received my PhD in Sociology from McMaster University in 2017. My MA is in Sociology, and my BA in Criminology and Criminal Justice both from Carleton University. Before I joined the Univeristy of British Columbia, I taught at Wilfrid Laurier University in the Department of Criminology.

My research interest include the intersections of gender, health and sports, interpretive theories, self and identity, deviance and social media. I am a qualitative researcher with a strong interest in developing and examining methods we can use to study everyday life. I have conducted research on the media images of violent women, women’s use of jewlery as well as women who are married to professional athletes.

My ongoing research is grounded in gender, families, health and sports-related violence, focusing on concussions (traumatic brain injuries) in collision-based sports.

I can supervise graduate students in the Power, Conflict and Ideas theme in the Interdisciplinary Graduate Studies program at the Okanagan Campus of UBC. I am interested in supervising projects related to the intersections of gender, sports, health and social media.



PhD, McMaster University
MA, Carleton University
BA, Carleton University

Research Interests & Projects

I am currently working on SSHRC funded project that examines how families of athletes manage traumatic brain injuries (concussions) suffered in the context of pro sports and the concerns and conflicts that emerge for interpersonal family relationships and dynamics.

Selected Publications & Presentations

Peer-Reviewed Journal Articles and Book Chapters

Deana Simonetto, 2019, “I Was with Him before He Was Anything”: The Identity Talk of Football Wives. Studies in Symbolic Interaction, 50: 181 – 196.

Steeves, Kathleen and Deana Simonetto, 2018. “Show and Tell: using a visual interview guide as a method of qualitative interviewing.” In Steven Kleinknecht, Lisa-Jo van den Scott and Carrie Sanders (eds) The Craft of Qualitative Research. Canadian Scholar Press.

Schneider, Christopher J. and Deana Simonetto, 2017. Public Sociology on Twitter: A Space for Public Pedagogy.” The American Sociologist. 48(2): 233-245. DOI 10.1007/s12108-016-9304-2.

Simonetto, Deana, 2016. “Expanding our Methodological Tool Box: The place of Twitter in the Ethnographic Endeavour.” Qualitative Sociology Review. 12(1): 98 – 112.

Google Scholar

Selected Grants & Awards

Football, Family & Concussions: An examination of families’ experiences with traumatic brain injuries. (2018-2020). Principle Investigator. SSHRC IGD. $62, 235. With Co-Applicant Stacey Hannem (WLU).


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